Well they are nearly always used together. If you are sending a parcel in a box it nearly always has some form of packaging to go with it. Very few goods are just put straight into a packing case and shipped out. When packaging goods a wide variety of materials can be used to wrap them up with, varying from using acres of bubble wrap, to loose foam chips, or even custom made polystyrene foam inserts - which are very commonly used to pack electrical goods with.
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And cardboard boxes now come in any size that you want, they are no longer manufactured in specific sizes as they were only a few years ago.
In fact cardboard boxes can now actually be used to help you build your brand. The same applies to bags that clothes might come in. Many people now re-use designer packaging, and this is in effect like people walking around with a moving billboard of your product. Indeed certain companies have virtually built their brand and their sales around their packaging.
Gone is the plain brown cardboard box - It has now been replaced with a logo'd box that is considered trendy to keep. The same applies to brown paper carrier bags. Whereas they were once predominant, they are now in the minority with most retailers now investing in very good looking bags that are designed to make your brand stick out in peoples minds.
The only thing that designers do not focus on is the packaging within the box itself as they recognise that you are unlikely to keep the foam inserts or foam chip!
So overall cardboard boxes and packaging have radically changed within the past few years, and this is a trend that is likely to continue, even in a recession good packaging helps sell products.
